Our Culture
Here, your voice matters, your ideas count and your ownership shapes what’s next – for clients, communities and each other.
We believe every associate matters and contributes to our success.
We’re committed to providing an inclusive environment of trust, respect and fairness where you partner with the best in the industry and thrive. We are passionate about how we achieve great outcomes together for our clients, associates and the communities we serve.
Living out The Baird Way.
Guided by integrity and a clients-first mindset, The Baird Way defines how we work, lead and serve. It’s anchored in our mission to provide the best financial advice and service to our clients and be the best place to work for our associates.
As an employee-owned firm, we’re empowered to take the long view – investing in our people, our clients and the communities we share. The Baird Way reflects our unwavering commitment to building better futures, together.
Giving back is part of who we are.
Baird Gives Back Week: Giving Time, Creating Change
Each May, Baird associates unite globally to volunteer over 6,000 hours across 100+ offices, supporting 200+ nonprofits through hands-on service – and each associate receives a paid day to make a meaningful impact in their community.
Associate Giving: Baird’s Commitment in Action
Real impact starts with empowered people. In 2025, Baird Foundation contributed more than $6.4 million to over 4,000 charitable organizations, including more than $3.5 million to match our associates' charitable donations.
Baird Foundation: Building Stronger Communities Together
To support associates’ personal giving, Baird Foundation supports nonprofits across the globe – amplifying impact through associate engagement, matching gifts and community campaigns that reflect our shared commitment to opportunity for all.
Celebrating our people and our culture.
At Baird, recognition isn’t just about awards – it’s about the people behind them. Every honor celebrates the passion, integrity and collaborative spirit of our associates. It reflects our commitment to a culture where you’re supported and inspired to grow.
Fortune 100 Best Companies to Work For®
Baird ranked No. 16 on the 2026 list, our 23rd consecutive year among this prestigious list.
Fortune Best Workplaces for Women™
For the eighth time, Baird was honored as one of the Best Workplaces for Women® by Fortune® and Great Place to Work in 2026.
2025 Best Workplaces For Parents™
For the sixth time, Great Place To Work recognized Baird among its Best Workplaces for Parents.
PEOPLE 100 Companies That Care
PEOPLE magazine and Great Place to Work ranked Baird among the PEOPLE 100 Companies That Care for 2026.
Fortune Best Workplaces in Financial Services & Insurance™
Great Place To Work® recognized Baird among the Fortune Best Workplaces in Financial Services & Insurance™ in 2024.
Human Rights Campaign's Corporate Equality Index
Baird scored 100% on the HRC’s 2026 Corporate Equality Index, earning recognition as a Best Place to Work for LGBTQ+ Equality in our seventh year on the list.
Pensions & Investments' “Best Places to Work in Money Management”
For the 14th consecutive year, Baird’s asset management businesses were recognized among Pensions & Investments’ Best Places to Work in Money Management in 2025.
2024 Military-Friendly Employers
For the fifth consecutive year, Baird was named a Military-Friendly Employer by Viqtory, Inc., a service-disabled, veteran-owned small business.
Deloitte Wisconsin 75’s Distinguished Performer Award for DE&I
Baird was named to the Wisconsin 75 list and received the Distinguished Performer award for Diversity, Equity & Inclusion.
ThinkAdvisor LUMINARIES 2021: Diversity and Inclusion
Baird’s Private Wealth Management Foundations Program was recognized as a 2021 LUMINARY: Diversity & Inclusion by ThinkAdvisor.
AHA’s Workforce Well-Being Scorecard
The American Heart Association awarded Baird a Platinum Recognition in their 2025 Workforce Well-being Scorecard, our sixth consecutive year on the list.
Kermaine
Sr. Software Developer
Eileen
Public Relations Manager
"I just love Baird so much."
Maria
Talent Development Consultant
"Being Baird is being your authentic self. I don’t have to put on a facade. I know why I’m here. I’m supposed to be here."
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