Who We Are


Baird’s focus on putting clients first and our belief that integrity is irreplaceable are ingrained in the way we do business. Our strong culture inspires a team of associates passionate about achieving great results for clients and giving back to the communities where we live and work.

Our culture is reflected in Baird’s recognition as one of the FORTUNE 100 Best Companies to Work For® every year since 2004, and numerous other honors as a great employment environment. Baird attracts many of the best and brightest in the financial services industry. These talented professionals share our values, our beliefs and an interest in our clients’ success.

The Stability of Employee Ownership

As an employee-owned company, we control our own destiny. Approximately 65% of Baird associates are shareholders in our firm. We put our own money at risk every day. We protect it and we make business investments with a long-term perspective. When our clients succeed, we succeed.

Overall, our unique culture helps sustain a remarkable level of enthusiasm for doing great work, as demonstrated by client satisfaction, continued third-party recognition and significant business growth over the last several years.

Baird Values

  • Clients come first.
  • Integrity is irreplaceable.
  • How we succeed is as important as if we succeed.
  • Quality is our measure of success.
  • The best financial advice is the result of expertise and teamwork.
  • We seek personal balance in home, work and community involvement.


The Baird Way Brochure

What we call The Baird Way is the intersection of what
we do and how we do it. It is who we strive to be every
day for our clients, for each other and in the communities
we care so much about.




Associate Promise

At Baird, we believe every associate matters. We’re committed to providing an environment of trust, respect and teamwork, where you partner with the best in the industry and thrive. We are passionate about how we achieve great outcomes together for our clients, communities and each other.